Company

Xero & Square

Role

Art Director

team

Marketing Associate, Copywriter, Project Manager

This project was a ton of fun top to bottom—the concept and the creative go together like peanut butter and chocolate. Small businesses know Square as a fantastic and established point-of-purchase solution. We wanted to make sure they also knew about Square’s effortless integration with Xero’s cloud-based accounting software.

1.

Brainstorming with a producer, copywriter, marketing people, and designers, we came up with the Business Makeover concept, going from an antique cash register to a Square-equipped iPad. Square’s iPad station turns around, so a transformation à la Wonder Woman seemed perfect. Stop motion animation offered a distinct way to make the motion pop, so we went with it. It was a fun challenge working on something in a way no one had before.

2.

We didn’t have a huge budget for this so we shot the stop-motion ourselves, went on location with local businesses as well as deliver all of the digital assets. It was a big technical challenge and it paid off with new leads and new subscribers to Xero.